© Original content written by James R. Carlson
The media is a player in the presidential campaign. Their bias is clearly evident in the stories they present and the questions they ask. To say the media is not influential in any campaign is naïve. However, they are not determinant for the outcome of a political race. Knowing what they’re up to helps voters decide who to vote for.
The media never represents itself as either Democrat or Republican. They typically present themselves as either neutral or independent. Thus, they are able to influence the independent voter who usually has the final say in any given race. With 1/3 of the nation voting Republican and 1/3 voting Democrat, neither Party commands 1/2 of the electorate. A majority (1/2 plus 1 vote) is needed for victory and that comes with a majority of the independent votes.
The media, however, is typically aligned philosophically with the liberal viewpoint. This leads to the liberal media bias that promotes candidates who share this political vision of government and demotes those who do not. Conservatives are not given advantage in the liberal media and their media bias is obvious to those who share a conservative political viewpoint.
When Donald Trump began his campaign for President, he had the favor of the Fox News Channel (FNC), a media outlet that is decidedly libertarian. Social liberal/fiscal conservatives prosper in this environment. This is a far cry from genuine conservative political philosophy and Donald Trump thrived in this environment. In fact, his entry into politics was furthered by his numerous appearances on FNC.
Trump is not a conservative candidate. He is grossly unprofessional and uniquely disqualified as a conservative candidate. However, he appeals to those who do not share a particular political vision for government (independent). And during the Republican primary, he opposed those conservatives who carried the torch of the GOP for conservative values.
The liberal media was happy to support Trump during the primaries due to his opposition to genuine conservative candidates. The media has been consistent in this election cycle as they oppose conservatives who threaten their vision of government. And when Trump won the primary and began his campaign against Hillary Clinton, the liberal Democrat, the media stopped giving Trump favorable earned media and started opposing him.
During the primaries, Trump opposed the conservative candidates. During the general election, Trump supported the conservative cause. In both instances, the liberal media has opposed the conservatives, once in the GOP primaries and again in the general election. There is no confusion to what they’re doing; although Trump complains that the media once supported him but now they’re not.
It is clear that the media seeks to make a difference in this election in favor of Hillary Clinton. We should learn a few things from this election cycle. The media typically supports the liberal view and opposes the conservative viewpoint. FNC typically supports the libertarian viewpoint and neglects the conservative view. This combination of media bias has led to a candidate, Donald Trump, who may be best described as a useful idiot. Useful to everyone but those who champion a conservative cause.